Sunday, July 3, 2011

iPhone/iPad App

Concept: My personal experience with handicapped family members and friends reveals the need for a better "all in one" transportation mobile application.

This app would provide all essential NYC transit options, with a well designed, simplified interface. The navigation will have large icons and text for the vision impaired, with a voice recognition option.

The features will provide schedules for all NYC public transportation, GPS map showing handicapped accessible subway stations and direct calling access to "Access a Ride" Transportation. 

App Name: Trans-Assure 



Swipe:




Preliminary Logo Concepts:



Monday, June 20, 2011

Concept and Initial Branding


My NY times article responses are shown through “branding” my reaction, which is a reflection of how I feel about the issue at hand. The concept is that these branded opinions could be translated into fun food or beer packaging, to create a conversation or raise awareness of an issue -in a playful way.



Article 1: With 1.2 Billion People, India Still Seeks One Good Hangman
Response: Last Resort
-A response to the search for a Hangman in India, willing to take on the enormous emotional burden in the “rarest of rare” cases of hanging.





Article 2: Whimsical Art, on Canvases Stuck to Sidewalk

Response: Crafty Plasty
-Appreciation of such intricate detail with an unthinkable gooey medium






Article 3: Pakistan: Suicide Bomber Attacks Bank, Leaving Two Dead and Puzzle Over Motive

Response: Confused Guerrilla
-Suicide bomber is said to have bombed a bank under misinformation of believing it was foreign
 owned.




Article 4: 8PM (Food Network) Cupcake Wars:
Response: Unnecessary Engagement 
-Reaction to the numbing reality television we watch for entertainment.





Article 5: An Addiction Expert Faces a Formidable Foe: Prescription Drugs 

Response: Hide and Seek 
-Speaks of the inner struggle in the fight against addiction.





Article 6: Census Shows Rise in Number of Gay Adoptions 
Response: Dear Guardian 
-State government across the nation lacks appreciation for the support gay couples provide for abandoned Children.






Article 7: Albany Billions Go to Clients of Legislator’s Law Firms 
Response: Uncle Scam
-Expresses the dishonesty and corruption of our government.





Article 8: Thieves Found Citigroup Site an Easy Entry 
Response: Uncertain Reserve  
-Questions the security of our banks on the web



Article 9: Her $16k Town House, Now Available for Just $1.879 Million More
Response: Triump Delay 
Waiting out the real estate market for 45 years with a 12,000k return on investment.





Article 10: Louisville Confronts Obesity, Offering Lesson for Others 

Response: Fast Move 
A city attempts to move away from unhealthy fast food options

ASSIGNMENT 2: 10 responses to The New York Times articles


 Swipe

Tuesday, June 14, 2011

Final Editorial Spreads
Marilyn for Vogue
Alec Baldwin for GQ

Kanye for Vibe

Inspiration


Magazine choices

Vogue:
Female
White
College educated/ Professional
Ages 25-50 / Income 50k+
Urban/Suburban

GQ:
Male
White
College educated/ Professional
Ages 25-34 / Income 50k+
Urban/Suburban

Vibe:
Male
African American
Any College - Working
Ages 18-34 / Income HHI 50k

Urban